Robert Ploeg

Robert Ploeg | Trader and Business Development Manager

In 2019, Robert applied for Cefetra’s management traineeship. ‘There was one position available. I took part in a selection day and got the job. Five years down the road, I now help organize those selection days.’ 

“On one side, we have the bulk operations, which focus on large-scale logistics like transporting tens of thousands of tons of soy by ship and rely heavily on factors like supply and demand, weather conditions, and global trends. On the other side, there’s the specialties side, which is more nuanced and political, requiring a keen understanding of market dynamics and staying closely connected to real-time developments. This side suits me like a glove—it’s less about the big picture and more about navigating the complexities of the market, where relationships and timely insights are key.” 

What is it like for Robert to combine two roles? ‘In business development, you gradually go from an initial idea to a specific project. In trade, you’re always finding out what’s going on in the market, and every day can be different. I like the combination because trade gives me new ideas for business development.’  

‘If it is a quieter trading day, I can spend more time on business development. And sometimes business development has to wait. For example, if the EU decides to impose an import ban on a certain ingredient, that can cause a stir. Then you have to switch gears in trade first.’ 

‘The international aspect of my job also appeals to me. This week, I will attend the Seafood Expo in Barcelona. I also regularly visit suppliers and customers abroad. Many of them really appreciate the face-to-face contact. Having a cup of coffee, catching up.’ 

‘Spending time together, you can build a solid relationship and that improves communication. That is important for us. We are in the middle of global supply chains, so we need to make sure we make strong connections with people.’ 

‘To do this job well, you have to be somewhat of a chameleon,’ Robert says. ‘You need to know who you’re sitting down with and adapt to them. And it’s important to enjoy a dynamic business. Markets change, customers’ needs change. Sometimes you’ll work outside of regular office hours. If a supplier from South America calls me when it’s 10 p.m. here, I’m willing to answer.’ 

‘There is a very open culture here. You can speak your mind and you are listened to. And you can get plenty of freedom and responsibility quickly. You have your goals and how best to achieve them is up to you. Cefetra trusts you to make the most of it. For me, that is an important reason to stay here.’